“More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.”

If this definition of sustainable fashion from MakeItLast.se sounds very full-on, well we get that. But like everything we talk about, an all-or-nothing approach isn’t going to serve us or the world well here.

Which is why, in this episode we’re aiming to offer a bit of a ‘beginner’s guide to sustainable fashion’. And Carly had the ultimate crash test dummy to test that guide on – Kelly!

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2 Comments

  1. Taylah on May 13, 2020 at 1:29 pm

    Thanks for this episode! Having been interested in this for years, I think Carly’s points for beginners were great. I was totally ignorant until I started working at Cotton On and saw the reality of fast fashion. I then became totally all or nothing about it, then realised that this aggressive 100% perfect approach was so overwhelming and ‘personally’ unsustainable, and made me anxious. So I really appreciate Carly’s points about outlining your priorities, because its near impossible to be 100% perfect.

    Another philosophy or realisation that has helped me is to do away with trends all together. I think the internet has helped us diversity our ‘styles’, and its totally socially acceptable to dress however you like these days, 50s, 70s, 90s, contemporary, boho, goth, do whatever. Once I really thought about my style, the compulsive nature of shopping for fashion or trends sake was removed, helping me slow down my wardrobe and be more sustainable. Like, “I *want* everyone to see me in this dress 10 times because I freaking love it”, as opposed to “OMG I can’t outfit repeat how embarrassing”.

    Another note – making your own clothes can have an impact because someone had to grow and make the fabric in a factory somewhere too! I’d love to see more transparency from Spotlight and fabric retailers. I love to check out the second hand fabrics in op shops as there’s usually some epic finds in the haberdashery section!

    Thanks again for talking about this huuuuuge issue!!

    • Kelly on May 13, 2020 at 1:34 pm

      That’s a great comment Taylah! Thank you for these thoughts! I too love the idea of ignoring trends and finding a personal style that lasts at least more than a couple of seasons!

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